The National Off Licence Association (NOffLA) is the only trade and marketing organisation of the off licence trade in Ireland. NOffLA:

• Protects and enhances the interest of member off licenses.
• Represents its members' interests and views with Government departments and agencies, decision makers and other relevant bodies.
• Presents a positive image of the trade in the media, with consumers and opinion formers and to raise standards in the trade.
• Undertakes strategic activities to benefit the off-licence industry.
• Provides a range of services, benefits and cost savings for its members.
• Provides a range of valuable business services to its members.